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Brand Audit Services and Why You Need Them
Gain the Fundamental Insight Necessary for Your Business’s Success
Competition in the business world is tough. To stand out from your rivals, you need to go the extra mile. The best way to do that? Brand audit services.
Nothing is ever stagnant in business. This is constantly on the move and changing, sometimes at a faster pace than we can keep up with. Your brand image is everything. Without the right brand image, no business could survive for long. Which is why you need the right Brand Audit Services, like what we offer at 3E Accounting.
What A Brand Audit Involves?
A thorough and in-depth brand audit should cover the following areas:
- Your brand values
- Positioning your brand
- Positioning your products/services
- The voice of your brand
- The culture of your brand
- Identifying Unique Selling Proposition (USP)
Are Brand Audit Services Necessary?
Absolutely! You’ve invested a lot into your business and you want to make sure it thrives. It is important to detect potential issues in the early stages so something can be done to rectify the issue. Some examples of what could happen without a regular brand audit include:
- Your business experiences a dip in sales.
- Customers seem to be switching over to your rivals.
- Business starts to slow down.
The right Brand Audit Services is necessary to breathe new life into your business once again. Here’s why you need what 3E Accounting can offer:
- We help you determine the best way to position your business.
- We help you assess your customer perceptions.
- We assist with the necessary strategies to correct any areas that need to be addressed.
- We focus on your strengths and dive in-depth into your weaknesses to see what can be done.
- We align your business offerings to cater exactly to your customer’s needs.
Steps Needed for A Brand Audit
As part of our Brand Audit Services, the following steps will be carried out:
- Step 1: Framework Preparation
We will create a framework about the list of areas to be covered. This includes identifying your competitors and target market. An assessment of your current as well as anticipated market needs will be carried out.
- Step 2: Web Analytics
Every business should take a close look at their web analytics as often as possible. Your analytics holds the vital insights needed for your business’s survival. This includes analysing your website traffic, page views, bounce and conversion rate.
- Step 3: Customer Insight
The next vital insight that your business needs comes directly from your customers. An audit tells you what your customers think about your brand and how they speak about it. You want this to be positive, and our Brand Audit Services will go right to your customers and get the details directly from the source.
- Step 4: Customer Experience
What does it feel like to be on the receiving end of your services? That’s what your customers are experiencing and this is something you should know too. Our audit services will run a check from the perspective of your customer using several test mechanisms.
- Step 5: Post Audit
Once it’s all said and done, it’s important to keep monitoring your business to make sure everything is in order. An action plan post-audit will keep things running in top form. It also ensures that any issues highlighted during the audit will be kept a close eye on.