WeChat Marketing: The Basics and Why You Should Consider It

WeChat is one of the world’s most used mobile and web application with over a billion monthly users. It supports multiple features from social media and messaging to digital payment and marketing. Likewise, most of its users are based in China, one of the largest and fastest-growing economies in the world. Thus, if you are willing to do business in China, you can grow your business and reach millions of potential customers with WeChat marketing.

What is WeChat Marketing?

WeChat marketing is one of the most popular and successful marketing strategies in China. If you are an individual or a business wanting to promote your brand, WeChat allows you to create ‘WeChat Official Accounts’. There are three types of official accounts: Subscription accounts, Service Accounts, and Enterprise Accounts. However, enterprise accounts are mostly used for managing the internal operations of companies.

Subscription Accounts

Subscription accounts are mainly used for branding and communication. With a subscription account, you can only send one message per day to your subscribers. Likewise, you can only publish one to six articles at a time. Furthermore, your messages are located at the subscription folder in the WeChat user interface. Moreover, this type of account does not support digital payment, online shopping, and location sharing features. Thus, a subscription account is suitable if you are an individual or a company wanting to promote yourself or others through content marketing.

Service Accounts

Service accounts are designed for customer service and customer relationship management. Unlike subscription accounts, they allow digital payment and e-commerce options. With service accounts, you can publish only up to four times a month and one to six articles per publishing. Since your published information appears on the main chat feed of the users, you have limited publishing abilities to prevent spamming. If you are a large company with a huge customer base, a service account is the most suitable.

Why You Should Consider WeChat Marketing?

Reach to More Customers

WeChat has more than 1 billion monthly active users. Even though most of its users are from China, it has gained a significant market in Italy and the UK. Furthermore, it has translation support for more than 20 languages indicating the diversity of its audience.

Multipurpose App

WeChat is more than just a messaging and social media platform. It is a part of the lifestyle of the Chinese people. With WeChat, people can make digital payments, book flights hotels, buy movie tickets and food, and use ride-sharing. This allows companies to devise consumer behaviour to better deliver their products and services.

Using WeChat for Marketing

Depending on the types of products and services you offer and the marketing strategies you adopt, WeChat marketing offers a wide range of options to convey your message.

Content marketing services allow you to publish promotional content for your brand. You can reach thousands of customers through post shares and digital advertisements.
Special promotions services allow you to sell products and services to your customers based on their location. This is a great way to convert your followers into customers.
Key Opinion Leader (KOL)/Influencer marketing will allow you to promote your products and services through people with a huge number of followers.
WeChat store features allow you to host an e-commerce store inside the app and sell products to your customers.
QR codes are one of the most efficient tools to bring in customers for your business. They are easy to integrate with other digital and print media and hence support cross-platform promotions.

How We Can Help?

From this blog, we have learned why WeChat marketing is a powerful tool to grow your business in China.

3E Accounting can provide high quality digital advisory services to help your business go online today. Our digital advisory specialists are highly experienced and they understand the challenges and potentials in this field. Furthermore, our services are extremely affordable which means you don’t need to stress much about your budget.

All the details of our top-notch digital advisory services are available.