Women in Business, 3E Accounting: A Rising Firm in Singapore

We are delighted to be featured in Women in Business, 3E Accounting: A Rising Firm in Singapore, on 25 January 2017.

Women in Business’s write-up for 3E Accounting: A Rising Firm in Singapore.

After years of working in the accounting industry, married couple Lawrence Chai (30) and Stephanie Chua (31), decided to come together to establish their own accounting firm, 3E Accounting, in Novena, Singapore.

The couple’s decision to open a business of their own was due to the discrepancy in service they noticed at some other firms in Singapore. The other accounting companies charged more for low quality financial services.

Stephanie Chua, Director, has years of experience in this industry. She worked as an accountant for a company based in Singapore and her past experience also includes working for a medium-size audit firm in both Singapore and Malaysia.

Her experience in this diverse range of sectors gave her the idea to establish a firm in Singapore that offers several different services, including basic financial management services such as accounting, and taxation. By offering clients with a list of services and solutions to choose from, 3E Accounting broke ground by becoming the first company in Singapore to take that route.

Stephanie, a member of the Association of Chartered Accountants and a Chartered Accountant of Singapore of the Institute of Singapore Chartered Accountants (ISCA), with her husband and partner, Lawrence Chai, have plans to establish more offices across the globe.

Her vision for the company has already come partially true, as they have established more than thirty offices with the combined staff of over 600 employees on continents Asia, Europe, Africa, North America, and South America as well as the region of Oceania. Together with her partner Lawrence, she plans to increase and accelerate the process of expansion to establish more offices in the Southeast Asian nations by 2017.

Lawrence Chai, Managing Director, also shares his wife’s experience. His expertise lies in several key areas such as business advisory services, construction, water treatment plants, investment holdings, property developments, etc. Lawrence’s past work experience includes working in both listed and non-listed businesses, catering to a diverse range of industries. He has worked at Baker Tilly Monteiro Heng, an affiliate organisation of a Malaysian accounting firm, located in Singapore.

The technology they utilize also allows them to provide their clients, based in different countries, with improved support. They connect with their clients using a variety of different mediums such as an online chat portal, telephone, in-person conferences, and emails.

3E Accounting received recognition in 2012 with the ACCA Approved Employer. The ACCA Approved Employer is a certificate given to employers who focus their efforts on the training and development of their staff. In 2013, the company received recognition as an Accredited Training Organization in Singapore.